We wanted to take a minute and address a question that we get repeatedly. What name should I use for my business Twitter username? Should I use my own name or my business name?
As Social Media continues to explode so does the phenomenon known as transparency. With transparency we continue to see the separation between personal and business disappear and with the disappearance of the business personal separation, we see people wanting to know who the owner is. More often than not, people want to put a face and a name with a business.
"A New Economy is Emerging Before Us! Those Who Recognize and Harness it Will Profit Greatly.....Will You be One of Them"?
For businesses at a local level we recommend that (unless your business/brand is known widely) it’s best to use your actual name. This is because the power of Social Media Marketing is driven by the ability to connect with people on a personal level. They aren’t going to become good friends with a company or brand, they want to become friends with you! Then..... good friends become the most loyal customers!
Remember...there is always the option of maintaining 2 Twitter accounts 1 with your personal name and one with your business name.
Based on results with our clients; when you service 2 Twitter accounts and post the exact same information to both....the account with the personal name and a photo of a human for the profile picture attracts 3 times more followers. Not what you thought was going to be the case...right?
What are your thoughts?
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