What is a USP?
Unique Selling Proposition: A phrase designed to help you position your company as the best choice in the market.
Brand Recognition! Stand Out in the Crowd! Raise Your Hand!
Your USP is a driving force directly correlated with business success. It is a definition of why you are unique, remarkable and why people should do business with you. It is also a tool you will use to brand yourself in the your market and something that needs to be posted on every medium you use to drive traffic towards your company. The ultimate goal of your USP is to have people say, "Oh yeah, you are the company that...."
You must perfect your USP and become synonymous with it as soon as possible. I have come across a guide that I find very helpful in defining a USP. If you are just beginning the USP birth or if you are having trouble with it, this guide should help
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