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« Social Media ROI? | Main | HOW TO: Text Messaging on Twitter »
Monday
Mar072011

How To: Write a Wicked Good Social Bio Profile

 

 

Social bios are big news these days! In fact, consistently, the second most visited page on my blog is my about me page…hmmmm? The bottom line is this, people love to “peek behind the curtain” without you knowing so they can get to know who you are. A good bio is key to attracting the right kind of people to you and your brand.

So how do you do it? How do you conquer the big bad blank white page and turn it into something so intriguing that people are knocking down your door to get to know you?

 

8 Easy Steps:

1. Jot down your interests, hobbies, activities, philosophies you live by, favorite quotes, quirky personality traits, accomplishments, awards etc. on a notepad

2. From those choose 3 – 4 of your most attractive personal traits. Choose the ones that other people often use to describe you

3. Choose 3-4 business traits that you feel best describe your professional persona

4. At this point, begin writing and don’t let the paper scare you. Remember who knows you better than you? Start the draft by conversing about yourself as you would to someone sitting across the coffee table from you. By doing this, your bio will flow very smoothly and the person reading it will feel like you are talking specifically to them.

Let your personality shine through and don’t be scared to add some humor. Be fun, be remarkable, be social and most of all “Be As You Are”

Side note: I chose to make a very distinct separation between personal and business in my bio. I was finding it difficult to merge the two without it sounding weird and this did the trick.

5. Now that your rough draft is done it’s time to go back and “fluff” it. What I mean by this is… Take a run through the professional areas and check for keywords. Keywords are words that people may type into a search looking for what you have to offer. Use keywords related to your industry often but, make sure they flow smoothly and don’t look like they were thrown in there just to be there.

6. Now, ask a couple of friends to proof read it to you and give you feedback. What you want to accomplish here is twofold…1. You want them to feel like they hear your voice when they are reading it and 2. There is a good chance that they will offer suggestions on something you should add. That 3rd party perspective will help you put the icing on the cake to make it the best bio you could have.

7. Spell check!

8. Copy and paste to all of your social sites – same bio for all sites except Twitter

Now, your bio doesn’t have to be too long but, it does need to be long enough to get the point across. When they are done reading it, they need to feel like they have a really good idea of who you are.

But wait…what about the short 160-character Twitter bio you ask? Here’s a great formula: 3 personal things, 3 business things and possibly a quote. Sounds way too hard to get into 160 characters right? Check this out:

“Speaker, Author, Social Media Strategist - Mobile & Social Media Marketing Online Branding - Boats Sunsets Beaches Maui Flip Flops and Travel are my Passions!!”

Presto! Mission accomplished in 160 or less and it’s chucked full of keywords that I would want people to find me for…BRAVO!!

Always remember...your bio is a continual work in progress, you will be adding and tweaking as you grow and evolve.

Call To Action: Check out my bio for some ideas and then create yours. When done, please comment here with your finished product! Can’t wait to see it : )

Michelle Corteggiano | Social Media Strategist, Speaker & Author

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Reader Comments (20)

The article was extremely interesting and I have got good ideas to implement it. The author has nailed it and knows the psychology of social beings. The 8 easy steps are very cleverly created, though it seems little difficult to use more than 3 or 4.

While I agree with the majority of this article. The one thing that I might omit from my bio are any famous quotes. Unless it's a business slogan that just look a bit tacky IMO.

This article offers some easy and quick ideas to come up with a bio. This could be helpful if you are looking to write something quick and interesting.

Very great implementation of the things needed for a basic biography. Thanks for sharing.

I have seen this from my personal experience that people do like to read about authors. I personally view about me/us pages of most of the sites that make me curious to read about them. I get to learn a lot from reading these pages.

Great article! very informative and interesting to read. I agree with what says the article to write the Social Bio Profile.

The above statement is smart and doesn’t require any further addition.It’s perfect from my side,i really appreciate and I am very pleased with that,”It’s amazing”..

Great article!This article offers some easy and quick ideas to come up with a bio.The author has nailed it and knows the psychology of social beings.The one thing that I might omit from my bio are any famous quotes.Very great implementation of the things needed for a basic biography. Thanks for sharing.I get to learn a lot from reading these pages.

I think the article pretty much covers it all. Having a social bio profile should honest about the details describing you. Be yourself & have fun :)

Great article! I have got good ideas to implement it. The author has nailed it and knows the psychology of social beings.The one thing that I might omit from my bio are any famous quotes.I personally view about me/us pages of most of the sites that make me curious to read about them. Thanks for sharing.

the article is very interesting and gives ideas about bio. this gives me the ideas to write about bio fastly.

Absolutely good article .Its interesting to read such social biography's . I would like to hear more about this.!

I am very much agreed with your post and it is very interesting & informative.I am extremely elated and waiting for your next post.

You've provided a very useful formula for writing a Twitter bio. As you said, it doesn't have to be difficult. I do agree with the earlier commenter who said that a quotation is not necessary.

This is a very useful post, especially now when it seems that for the employer, a social media account is even better than a resume.

If you actually blog about politics or religion, or make your living in those realms, including that information in your bio is absolutely vital. If your goal is to attract followers who share your political or religious beliefs, then by all means make your bio about that.

Weight-loss and Fitness Consultant; Business Coach; Motivator; Home-School, Quilting, P90X; Love traveling with husband of 25 years!

How's that, Michelle? :)

Very interesting article, and very well written! I think social media marketing has a huge place in B2B marketing, and this article summarizes it greatly. I think that we really need to investigate this question further

thanks for all the tips but is it really ideal that only one profile for all your sites?

Michelle.... Excellent. I already posted my bio. If you want to take a look. Go to my Facebook..you already have me as a friend. Look for Pipo. jajaja... See you, and thank you. I will keep you on the loop.

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