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Entries in gary vaynerchuk (4)


Social & Mobile Media Marketing - 7 New Years Resolutions Businesses Can’t Afford NOT to Keep



2012 is here and many of you have resolved to make it the best year ever. I just thought I might add a few social & mobile media marketing suggestions that will help you to do just that (and in record time). A "to-do" list for serious marketers!

1. Upgrade Your Social WOW Factor

Finally, businesses have begun to stop asking, “is this going to last”. They have stopped sitting on the sidelines and watching the social train blow right by them. Hats off to all brands that have joined the biggest marketing movement since television. BUT…now it’s time to take your brand to the next level and add the WOW factor. Not only to the people who visit your social site but also to Google as well as all the other search engines.

Here are a few things you can do to WOW up your social sites:

  • Add matching background graphics on Facebook, Twitter & YouTube
  • Add a tab on Facebook for Twitter as well as YouTube
  • Make sure you have lots of keywords throughout your social profiles (including fan page title and username)
  • Add a landing/welcome page on Facebook with a call to action to like your page
  • Add relevant Facebook tabs for your industry
  • Optimize your thumbnail image on all sites for best exposure
  • Secure your unique URL for your Facebook page

Just to name a few… 

Adding Social WOW is my specialty. Click on the image to the right to see details on the WOW ATI can offer your brand. Special Social Launch Package Pricing

2. Optimize Your Site for Mobile Users and Implement Mobile Marketing Strategies

Did you know that ½ of all local searches are performed on mobile devices? That is a BIG deal especially if your site is not mobile friendly. What a shame to get people visiting your site and leaving as soon as they get there because they can’t read the small print. So, get your site mobile ready as soon as you can. This needs to be a top priority for you in 2012.

With that said…2012 will be a gigantic year for mobile media marketing, namely QR Code & Text Message Marketing. It’s time to take a look at both of these avenues. I have had the pleasure of working with dozens of brands on strategizing their mobile plans. When campaigns are properly implemented, I am absolutely stunned by the successful, fast, measurable results these tools are providing. Don’t put these on the back burner…you will miss the boat!

I use Hootster Mobile for all of my QR Code marketing, they have tracking and analytics that no one else has!

3. Build Stronger Relationships with Your Social & Mobile Networks

As my mentor Gary Vaynerchuk says…. “The business with the most real relationships wins” in social & mobile media. Too many businesses have jumped into these channels with only 1 goal in mind, to get more followers and fans than everyone else. That my friends is not how you should be approaching social and mobile media. Approach it with a “we care and want to add value” mentality and you will WIN big. Become a resource to your audience. Passion + Intent = Success

In addition, no interaction should ever go unanswered. Let every person who interacts with your brand know you are listening and acknowledge all conversations. This takes some time but it’s the little stuff that will go a long way in this type of marketing.  Build the relationship now that keeps them coming back and loyal forever.

4. On Site Social & Mobile Signage

How many of you have signage on site announcing you are a social brand?  Here are some simple ideas you could and should implement right away:

  • Check in on Facebook or 4-Square
  • Social sites on front door (like the credit card stickers)
  • Like us on Facebook
  • Follow us on Twitter
  • Subscribe to us on YouTube
  • Sign up for our VIP mobile club
  • Scan this QR code
  • Social sites on business cards

Make it very apparent that you are a social brand and you want them to join you. Give them as many ways to do so as you possibly can.

5. Take Advantage of Your Business Blog

I call blogs the epicenter of your social world. Social media is spectacular at driving traffic, but if you don’t have somewhere to drive the traffic that’s new and fresh, people will stop clicking. A blog will be fresh and useful for your ideal customers and keep them coming back.

Your blog is the first and best place to begin conversion with your online audience. By that I mean…getting them to take the first step towards doing business with you. Capture them with a strong call to action to take the next step.

6. Add Call to Actions Everywhere

One thing I have learned by marketing online is the fact that people are typically very simple and are looking to you for guidance on what to do next. By guiding them to the next step you will be able to keep them in your “funnel” longer and have a much better chance of retaining them as a customer or getting them to do business with you for the very first time.

Do not forget to add call to actions on site as well as online. People are getting very used to seeing a CTA online such as “add to cart” and are basically trained to do as told. By incorporating CTA’s onsite you will be appealing to a habit they already are comfortable with and chances are they will act.

Click here for 90+ Call To Action Ideas

7. Analytics… Use, Track, Analyze and Adjust

I am always amazed when I ask a businessperson if they use analytics and they don’t have any idea what I am talking about.  All I can say to that is…check it out! There is so much you can learn (directly from the horses mouth) about your customer’s habits.

Study the analytics, learn what your customer wants and then dial it in. By using analytics you can measure the success of a social or mobile media campaign in real time and adjust as necessary instead of guessing. This will make for highly effective marketing campaigns with a much better ROI.

There are so many free analytics that you can implement in your business right now. Check out this article for a more extensive look at analytics What Are the Benefits of Using Analytics in Business?

So there you have it…a to-do list for 2012! I wouldn’t wait on any of this; I guarantee your competition won’t.

2012 is YOUR year…Let me know if I can help you in any way! 

Michelle Corteggiano

Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal




Marketing on Facebook…Do You Understand What Works?



I get the question all the time…"How do I Market on Facebook" and, hats off to the people who are actually asking. 

Times have changed, a new economy has emerged before our eyes and we must adapt to what attracts our customer in a new social world. All businesses marketing on Facebook (and all other social networks for that matter) must become “social businesses” on the web. Just a little hint…the “socialization of your brand” needs to happen internally, on site, as well as on the web!

With that said, here are a couple of golden rules when marketing socially

  1. Do Not Spam – Duh…seems like a no-brainer but, I see it every day. Remember, the audience you are marketing to in the social world is not there to see your message, they are there to be social. Interrupting them with your stinky spam will not work…okay?
  2. Add Value – Make sure that the mass majority of content you post is valuable to your audience. Think of it like this…if your message were a text message and all your customers or potential customers are going to see it, will they want to opt out or will they be glad they got the message. Is your message valuable?
  3. Look, Listen and Engage (Monitor) – Watch what people are saying, make sure you acknowledge every comment or question and act on what they are telling or asking you. After all, what could possibly work better than giving them exactly what they told you they wanted?
  4. Be Consistent – Once you are there, they will expect you to be there all the time. If your audience returns to see no new engagement, it will be difficult to keep them coming back.
  5. Be Patient • Be Warm & Fuzzy to Gain Their Business – Ultimately, we are marketing on Facebook to increase sales but, remember back to the day you opened your doors for the first time…did they knock down your door with credit card in hand or did you have to caress relationships and go the extra mile to capture their business? Of course you had to work at it. Social media is not turnkey marketing, it is relationship marketing and the better you become at adding value, giving people what they want, making them feel good and becoming a resource…the more business you will create via Facebook.
  6. Appreciate Each & Every Follower – I keep hearing things like “I only have 900 fans”. To that I say CONGRATS! You must have done something right … now go make every one of those 900 feel like they are sitting in first class! Remember, this is not a numbers game, it is a relationship game. The business with the most real relationships wins in this new economy.

Stat by implementing these six marketing techniques on Facebook and I promise the seas will part and you will see the way. Next, get and read the book The Thank You Economy by Gary Vaynerchuk…he flat out nails it in this book.

Before I sign off, I wanted to share an excerpt from an article I read that does a great job summarizing the philosophy of marketing on Facebook…Enjoy!

“Social Media is not a broadcast medium, it’s not a platform for interrupting people. It’s an interactive medium. In fact, the social web is very close to offline interaction. You wouldn’t interrupt people in the middle of a telephone conversation with an ad, so why do the same thing on Facebook? If you saw two people having an intimate chat at a party, you wouldn’t go over and suddenly interrupt them, to tell them something that is not related to their conversation. The social web requires marketers to build relationships with customers. This requires one to one attention. It requires responding to every post or comment that people leave you. More importantly, people are looking for short-term wins on a platform built for long-term relationships. Relationships take time, and are formed from many sequential interactions. Too many marketers are currently approaching Facebook by trying to close on the first date. And even if they succeed, it’s unlikely to be the beginning of a beautiful relationship.

What you know about advertising on TV, or in print, does not apply on Facebook. It’s a completely new, and transformational medium. It took our ancestors many years, at times decades, to understand the new technology that faced them. Let’s not make the same mistake. Don’t apply how you work with existing media to a new transformational medium. “ Full article here: Why Marketers Misunderstand Facebook 

Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal

Michelle Corteggiano



Social Media ROI?


Obsessed with figuring out ROI (return on investment) in social media? Many are ... and frankly that’s because it’s their job!

I am currently reading The Thank You Economy written by one of my mentors...Gary Vaynerchuk, a man with a brilliant grasp on business, our new economy and social media. He touches base on ROI in his book and I wanted to share an excerpt that I think ALL BUSINESSES NEED TO READ:

“Nielson conducted a study on what drives consumer trust – 70% of people turn to family and friends when making purchasing decisions. Where have people been talking to their family and friends lately? Facebook reports that 60% of the people online are going to social networks with half returning every day. If there is ROI in friendship and family, there is ROI in social media.” 

“We often forget the symbolic relationship between trust and ROI.”

“If consumers trust other consumers more than they trust traditional advertising, and the platforms to convey their trusted recommendations are now reaching billions, the ROI should start to enter the ‘no brainier’ zone”

So what does this mean? It means it’s past time to build strong relationships with your network. Relationships that will stand the test of time and new competitors because you were their source for (insert your product, service or opportunity here) before anyone else. Once you have built a bond that strong it would be very difficult for your competition to nudge their way in.

It’s time to build massive brand advocates, people who will go to bat for you and promote you ALL of the time. It’s time to treat every 1 person that enters your network as your only customer and bend over backwards to make sure they are happy…even if they haven’t done business with you yet! THEY WILL if you treat them like no one else is, I promise that!

Looking back to my very first piece of content I put on my blog 4 years ago…I described a new phenomenon called attraction marketing which is exactly the business/marketing world we all live in now. If you have not embraced this yet, HURRY UP!!!

“Getting back to the basics, it's the rebirth of the....You help me and I'll help you "relationship building" theory. It's like going back to old school marketing in the days where people did business with someone because they knew, liked and trusted them.... unlike recent times where the company with the biggest advertising budget wins (which by the way, is a dying statistic). Throwback means the reappearance of an earlier ‘way we do business’ characteristic dating back to the ‘Little House on the Prairie’ days.  Attraction Marketing is just that....Throwback Marketing!”

Your social ROI is directly correlated with the bond of the relationships you have built with your network Now…GO GET SOCIAL and treat every new person in your network like they are your best friend!


Michelle Corteggiano

Need help setting up your social presence? Two options:

  • Save 300-500 hours...Let ATI do it for you! Our Build Your Online Brand ( BYOB) program is designed to give you a completely setup social presence withtraining on how to manage in 30 minutes a day! This turnkey setup will allow you to focus on what's important to your brand...building relationships

 Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal



Breaking News: How Social Media Helps Put the Customer Back into Customer Service!



Don’t be mistaken, little things DO matter to your customers!

We now live in an economy where brands have to do good for their customers before asking them for their business.  If you do this correctly you won’t have to ask… If you do it incorrectly, you won’t get the chance to ask (are you listening spammers).

Show them that you care and they will be yours for life. They will become brand evangelists and introduce all of their friends and family to your brand…word of mouth is powerful!

What do people like? What makes them feel good? What sucks them into your brand?

Back to the basics…Manners!

  • Thank You’s – Simple and still highly effective. Sharing a heartfelt Thank You will go a long way! In fact, we counsel our clients to do Thank You's 3 times a day.
  • You’re Welcome’s – Let them know that it was no problem to help them out.  
  • Listening – Your consumer has the answers you need! Listen to them and act quickly on their responses. Who else knows better what your consumer wants or needs than your consumer?
  • Human, Timely Responses – How many times have you called a customer service line and had to push 3 twice, 2 nine times and you still didn’t get the answer you want? Being accessible and answering questions in a timely manner will go far in business. People want to know that if they need an answer they can get it easily.
  • Care – businesses have been massively underestimating the power of caring. We now live in a word of mouth world; our followers/customers have awesome BS detectors. Businesses have to care or they will lose…bottom line!

With the rise of Social Media everyone has a voice now! Take advantage of this and make sure you’re your consumers voices are heard in a positive manner.


Here is a video I shot this week of Gary Vaynerchuk's speech at South by Southwest. He says it well in this video, his message is powerful!

WARNING: Gary swears a lot in this video, if you don't like that...don't watch this!


Michelle Corteggiano

Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal