2012 is here and many of you have resolved to make it the best year ever. I just thought I might add a few social & mobile media marketing suggestions that will help you to do just that (and in record time). A "to-do" list for serious marketers!
1. Upgrade Your Social WOW Factor
Finally, businesses have begun to stop asking, “is this going to last”. They have stopped sitting on the sidelines and watching the social train blow right by them. Hats off to all brands that have joined the biggest marketing movement since television. BUT…now it’s time to take your brand to the next level and add the WOW factor. Not only to the people who visit your social site but also to Google as well as all the other search engines.
- Add matching background graphics on Facebook, Twitter & YouTube
- Add a tab on Facebook for Twitter as well as YouTube
- Make sure you have lots of keywords throughout your social profiles (including fan page title and username)
- Add a landing/welcome page on Facebook with a call to action to like your page
- Add relevant Facebook tabs for your industry
- Optimize your thumbnail image on all sites for best exposure
- Secure your unique URL for your Facebook page
Just to name a few…
Adding Social WOW is my specialty. Click on the image to the right to see details on the WOW ATI can offer your brand. Special Social Launch Package Pricing
2. Optimize Your Site for Mobile Users and Implement Mobile Marketing Strategies
Did you know that ½ of all local searches are performed on mobile devices? That is a BIG deal especially if your site is not mobile friendly. What a shame to get people visiting your site and leaving as soon as they get there because they can’t read the small print. So, get your site mobile ready as soon as you can. This needs to be a top priority for you in 2012.
With that said…2012 will be a gigantic year for mobile media marketing, namely QR Code & Text Message Marketing. It’s time to take a look at both of these avenues. I have had the pleasure of working with dozens of brands on strategizing their mobile plans. When campaigns are properly implemented, I am absolutely stunned by the successful, fast, measurable results these tools are providing. Don’t put these on the back burner…you will miss the boat!
I use Hootster Mobile for all of my QR Code marketing, they have tracking and analytics that no one else has!
3. Build Stronger Relationships with Your Social & Mobile Networks
As my mentor Gary Vaynerchuk says…. “The business with the most real relationships wins” in social & mobile media. Too many businesses have jumped into these channels with only 1 goal in mind, to get more followers and fans than everyone else. That my friends is not how you should be approaching social and mobile media. Approach it with a “we care and want to add value” mentality and you will WIN big. Become a resource to your audience. Passion + Intent = Success
In addition, no interaction should ever go unanswered. Let every person who interacts with your brand know you are listening and acknowledge all conversations. This takes some time but it’s the little stuff that will go a long way in this type of marketing. Build the relationship now that keeps them coming back and loyal forever.
4. On Site Social & Mobile Signage
How many of you have signage on site announcing you are a social brand? Here are some simple ideas you could and should implement right away:
- Check in on Facebook or 4-Square
- Social sites on front door (like the credit card stickers)
- Like us on Facebook
- Follow us on Twitter
- Subscribe to us on YouTube
- Sign up for our VIP mobile club
- Scan this QR code
- Social sites on business cards
Make it very apparent that you are a social brand and you want them to join you. Give them as many ways to do so as you possibly can.
5. Take Advantage of Your Business Blog
I call blogs the epicenter of your social world. Social media is spectacular at driving traffic, but if you don’t have somewhere to drive the traffic that’s new and fresh, people will stop clicking. A blog will be fresh and useful for your ideal customers and keep them coming back.
Your blog is the first and best place to begin conversion with your online audience. By that I mean…getting them to take the first step towards doing business with you. Capture them with a strong call to action to take the next step.
6. Add Call to Actions Everywhere
One thing I have learned by marketing online is the fact that people are typically very simple and are looking to you for guidance on what to do next. By guiding them to the next step you will be able to keep them in your “funnel” longer and have a much better chance of retaining them as a customer or getting them to do business with you for the very first time.
Do not forget to add call to actions on site as well as online. People are getting very used to seeing a CTA online such as “add to cart” and are basically trained to do as told. By incorporating CTA’s onsite you will be appealing to a habit they already are comfortable with and chances are they will act.
7. Analytics… Use, Track, Analyze and Adjust
I am always amazed when I ask a businessperson if they use analytics and they don’t have any idea what I am talking about. All I can say to that is…check it out! There is so much you can learn (directly from the horses mouth) about your customer’s habits.
Study the analytics, learn what your customer wants and then dial it in. By using analytics you can measure the success of a social or mobile media campaign in real time and adjust as necessary instead of guessing. This will make for highly effective marketing campaigns with a much better ROI.
There are so many free analytics that you can implement in your business right now. Check out this article for a more extensive look at analytics What Are the Benefits of Using Analytics in Business?
So there you have it…a to-do list for 2012! I wouldn’t wait on any of this; I guarantee your competition won’t.
2012 is YOUR year…Let me know if I can help you in any way!
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