What the heck is Follow Friday? Simply put...it is an amazing recommendation tool used exclusively in Twitter.
On *Fridays Twitter users give a shout out to other Twitter users that they want to recommend to the Twittersphere. The hashtag #followfriday or #ff creates a running stream of these recommendations.
This is a very powerful tool if used correctly. The #ff recommendation that gets the most bang for the buck is one that mentions only 1 Twitter user per post. The reason for doing so is that you want to give a genuine, targeted recommendation. I see many people send out a #ff with multiple usernames in it with no reason why I should follow them. People don’t click on these…trust me. Multiple usernames adds no value to the recommendation.
Here is an example of a #ff post that will get some clicks:
“Happy #followfriday! Check out @tonyrobbins ... in 5 months I have made more progress with my life, health, relationships and business using his tools than I have in the last 45 years”. (I know this is more than 140 characters but he has been a game changer for me and I love to share things that will help people. Credit where credit is due)
Here is an example of what not to do:
When you take the time to share #ff recommendations you will see that very quickly people will do the same for you. You never know who might recommend you to their network of millions, right?
* Please note, Friday is by far the day of the week that I get the most new follows so… I’m pretty sure it works like a charm!
Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal