Michael Masterson is one of the brains behind Agora Publishing, one of the largest information marketers in the world. In this book, Masterson lays out a realistic plan for building "our kind" of business. If someone were to ask me "What's the one book I should read to understand exactly what you do?"...

...this is the book I would give them.

This is the book,

I recommend both the book and the DVD that you see directly below this. Both have a lot of the same content but, each has power of it's own.

This is the DVD

I recommend both the DVD and the book that you see directly above this. Both have a lot of the same content but, each has power of it's own.

"Influence" is quite possibly the greatest marketing book ever written, and oddly enough it's author is an academic...not a business person. Influence covers the 6 universal principles of persuasion, and while the author, Robert Cialdini, does not directly apply his finding to business and marketing, the links will be clear the moment you see them.

Like Influence, Predictably Irrational is an academic, behavioral psychology book that when put in the hands of a marketer is a bit like handing a 16 year-old the keys to your Ferrari. We used the finding in this book to substantially alter some of our pricing models using a concept known as "decoy pricing", which we'll be discussing in great detail during the Traffic and Conversion Summit.

Words That Sell is another classic marketing book that no copywriter worth his salt could live without. Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling.